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It has been projected, that digital marketing agencies are expected to grow exponentially. In fact, in just this year alone, an infographic has shown that traditional forms of advertising through magazines, the television, and newspapers is down by at least 15% each. What is that telling us? Well, when we read between the lines, it means that if you’re not already partaking in digital marketing, you’re missing out!
What is digital marketing? The term digital marketing is often used interchangeably with online marketing, and it describes methods of advertising that are done through the Internet. It can encompass a wide range of things such as email marketing, social media marketing or search engine optimization.
The second question is, what does a digital marketing agency do? In a nutshell, though a bit more complicated than what we’re about to say, a digital marketing agency does three things:
1. Helps you increase your online presence by raising awareness of your products and services.
2. Performs the necessary market research to create a marketing campaign that caters specifically to the needs of your company.
3. Helps you integrate your online profiles and different platforms into one large package.
These three primary goals sum up the overall responsibilities of a digital marketing agency. With that being said, within these primary goals, business owners will discover that agencies are responsible for more than what has been described above. Services can and often include things like:
*Online ad placement
*Cross platform marketing
*Content and website optimization
*Web design creation
*Social media marketing
*Search engine marketing
Digital marketing is something that’s often outsourced to professional SEO agencies as many business owners simply don’t have the time or the knowledge to enact all of these marketing tactics on their own. With that being said, it doesn’t mean that you can’t get a head start on your digital marketing. The first step is to take a look at all of the employees you currently have and consider their skill sets. If some have at least a basic understanding of any of the key points above, it’s a great way to start the process.
Of course, your makeshift team of employees is never going to be able to rival the accomplishments of a professional digital marketing agency. These agencies have years of experience and just enough trial and error behind them to know exactly how the online world works.